Workshops

These sessions reflect the 2020 Conference Program. Check back for updates for the 2021 event.

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the Franchise Expo South with a wealth of knowledge that will help you in the success of your business decisions in the future.

The Franchise Expo South is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
  • Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

    This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.Click here for more details.

    sponsored by:

  • Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

    This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts. Click here for more details.
    Sponsored by

  • Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.