These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

Thursday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop : Franchising Your Business (Separate Fee Required)

10:00 AM - 12:30 PM

Room: 114

Presented by: Mark Siebert, CEO, iFranchise Group and Dave Hood, President, iFranchise Group

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

sponsored by: Accredited

Closing More (and better!) Franchise Sales!!

11:00 AM - 12:00 PM

Room: 122

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

The first rule of franchise sales is that no one ever "sells” a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
Sponsored by

Franchise Lead Generation

11:30 AM - 12:30 PM

Room: 119

Presented by: Jam Hashmi, ClickTecs, ClickTecs

Learn how franchisors are generating franchise leads in a competitive online market, and how they are effectively managing the relationship with franchise prospects utilizing technology to help them.

Real Estate:Optimizing Growth & Success

12:00 PM - 1:00 PM

Room: 123

Presented by: George Anderson, Director of Market Analytics and Research, Retail Solutions

Join expert analyst, George Anderson, as he walks discusses geographic information systems and how to apply them in the real world for optimizing growth and success in your business.

Learn about FREE Business Advice from Expert SCORE Advisors

12:00 PM - 1:00 PM

Room: Show Floor Theater

Presented by: Dave Harris , Marketing Chairman, SCORE Broward

SCORE Broward will speak about the wide range of free services available to new business owners. With SCORE you have access to an entire team of professional mentors with expertise in marketing, sales, finance and more. We will examine your ideas, verify the numbers and help you decide on the best way to open and operate your business. But we don?t just send you on your way. We?re with you every step of the way, from dream to startup to growth. The SCORE team will help you meet your short and long-term goals, and open new opportunities for the future. SCORE services are offered at no charge

Structuring and Creating an Item 19 Financial Performance Representations

1:00 PM - 2:00 PM

Room: 119

Presented by: Adam Siegelheim, Attorney, Stark & Stark

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

Workshop : Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)

1:00 PM - 3:30 PM

Room: 114

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited

Avoiding Litigation for the Start-up Franchisor

1:00 PM - 2:00 PM

Room: 122

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

A Day in the Life of a Home-Based Franchise Owner

1:30 PM - 2:30 PM

Room: 123

Presented by: Joelle Delva, Vice President of Operations, Dream Vacations

Panelists: Ryan Combe, Managing Partner, Better Way Franchise Group; Bryan Villella, Dream Vacations; Samantha Chamberlain, Neighborly

Not many people realize you can own and operate a successful franchise from the comfort of your own home. A panel of home-based franchise owners from different industries will discuss the ins and outs of owning a home-based franchise, including how to get your name out there, maximize productivity, leverage your franchisor?s resources and more.

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

2:00 PM - 3:00 PM

Room: Show Floor Theater

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Friday at 10:00am)
Sponsored by  

Should You Expand By Franchising?

2:30 PM - 3:30 PM

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.


Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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