Daily Schedules

These sessions reflect the 2020 Conference Program. Check back for updates for the 2021 event.

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
  • Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
    Sponsored by  

  • Presented by: Althea Harris, U.S. Small Business Administration and Maritza Perez, U.S. Small Business Administration

    Find out how the U.S. Small Business Administration helps entrepreneurs start, grow, and succeed in business. Learn about to make your business ideas a reality, the financing options and the support systems available to you.

  • Presented by: Adam Bergman, IRA Financial

    The ROBS Solution, or the Rollover Business Start-up, is an IRS and ERISA approved structure. It allows you to invest funds from your retirement account into a new business or franchise. You can use funds from a Traditional 401(k) or IRA to purchase a new or existing business or franchise tax-free and penalty-free. The ROBS arrangement typically involves rolling over a prior IRA or 401(k) plan account into a newly established 401(k) plan, which a start-up C Corporation business sponsors. You then invest the rollover funds in the stock of the new C Corporation. If you?re an entrepreneur, you?ll benefit in many ways by using the ROBS retirement option.

  • Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

    This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.Click here for more details.

    sponsored by:

  • Presented by: Evan Goldman, Partner, A.Y. Strauss LLC

    Prospective franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.

  • Presented by: Matthew Jonas, President, TopFire Media

    Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
    Sponsored by

  • Presented by: Jesus Aveledo, Negocios USA Law Firm and Jose Torres, Negocios USA Law Firm

    HISPANICS AND FRANCHISES: THE FRANCHISE BUSINESS FOR HISPANICS ENTREPRENEURS IS GROWING. INVESTORS INTERESTED IN TAPPING INTO THIS MARKET NEED TO CONSIDER A VARIETY OF COMMERCIAL, LEGAL AND OPERATIONAL VARIABLES TO SUCCESSFULLY LAUNCH AND MANAGE A FRANCHISE BUSINESS VENTURE. COME JOIN A PANEL OF EXPERTS THAT WILL DISCUSS THE INS AND OUTS OF HOW TO NAVIGATE THE PROCESS OF GETTING INTO FRANCHISE MARKET, INCLLUDING BEST PRACTICES, DO?S AND DONTS AND HOW TO AVOID COSTLY MISTAKES.

  • Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

    The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
    Sponsored by

  • Presented by: Edwin J. Vivas, Title Customer Relations Coordinator, USPS and David C. Guiney, Postmaster, USPS

    Use Every Door Direct Mail? (EDDM?) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Using our EDDM Online Tool to map ZIP Code(s)? and neighborhoods?even filter by age, income, or household size1 using U.S. Census data.

  • Presented by: Mark Siebert, CEO, iFranchise Group

    You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
    Sponsored by