Speakers

Steve Beagelman, CFE
CEO and Founder - SMB Franchise Advisors

Steve Beagelman is a franchise industry veteran of more than 25 years who held positions ranging from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands. In 2009, Steve established SMB Franchise Advisors, a consulting compan ...

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Marisol Cruz
Chief Operating Officer - Business Finance Depot

Marisol Cruz Chief Operating Officer, Business Finance Depot Specializing in Small Business and Start-Up Financing SBA and Equipment Leasing Marisol Cruz, experienced in securing funding in the start-up and franchise industries, provides financing to businesses across the US. With a Maste ...

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Mackenzie Dimitri
Litigation Associate - Einbinder & Dunn, LLP

Mackenzie L. Dimitri has over 10 years of experience as a complex commercial and franchise attorney, including drafting and negotiating contracts, including franchise and development agreements, franchise disclosure documents, and business acquisitions of all kinds. Ms. Dimitri also regularly ad ...

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Michael Einbinder
Partner - Einbinder & Dunn, LLP

Michael Einbinder is a founding member of Einbinder & Dunn. His experience encompasses commercial litigation with a broad range of legal and business skills. Throughout his more than 30 years of practice, he has handled complex commercial cases in state and federal courts representing businesses ...

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Marisa Faunce
Partner - Plave Koch PLC

Marisa Faunce is a partner with the franchise law firm of Plave Koch PLC in Reston, Virginia. Marisa counsels franchisors, licensors, and manufacturers on transactional, regulatory and intellectual property issues involved in developing and growing franchise programs. She also counsels franchisors ...

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Evan Goldman
Partner - A.Y. Strauss LLC

Evan M. Goldman is Partnerl in the Roseland, NJ office of AY Strauss. Mr. Goldman has represented both franchisees and franchisors throughout the United States. In his practice, Mr. Goldman has litigated extensively in state and federal courts, as well as before the American Arbitration Associati ...

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Alan Greenfield
Shareholder - Greenberg Traurig, LLP

Alan R. Greenfield concentrates his practice on domestic and international franchising, licensing and distribution matters. Alan works with both experienced and startup franchise companies in structuring franchise programs and drafting franchise-related documents. He counsels franchisors and manufac ...

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Althea Harris
- U.S. Small Business Administration

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John P. Hayes, PhD
Titus Franchise Chair - HowToBuyAFranchise.com

Dr. John Hayes is the Titus Chair for Franchise Leadership at Palm Beach Atlantic University. He teaches students and professionals about franchising. He is one of the few people to have been a franchisor, a franchisee, and an advisor to franchise companies internationally. He speaks at franchise co ...

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Theresa Huszka, CFE
Senior Consultant - MSA Worldwide

Theresa’s has over 18 years of experience in franchising and her consultancy is devoted to assisting companies design and develop their franchised business model. MSA Worldwide’s services include feasibility assessments, creation of training programs and operations manuals, design and development o ...

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Gary Johnson
Franchise Development Manager - Dream Vacations

Gary Johnson is an established travel industry leader with 25 years experience. He has served on the Franchise Development team since 2014.
• Extensive traveler with a passion for exploring new parts of the world
• 25+ years in the travel industry with an accomplished background in cr ...

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Matthew Jonas
President - TopFire Media

Matthew Jonas is president and co-founder of TopFire Media. As TopFire Media’s brand steward, he defines high-impact digital PR and marketing strategies for an impressive cache of consumer and franchise-based clientele. A seasoned marketer and highly respected franchising expert, Matthew has built a ...

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Andre Kay
CEO & Founder - Sociallybuzz

Andre Kay is a husband, father of 2 boys and an entrepreneur. He’s the CEO and Founder of Sociallybuzz. Sociallybuzz founded in 2009, is a social media reputation, management and campaign company. They provide managed services and technology automation to help businesses grow using social media, da ...

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Maritza Perez
- U.S. Small Business Administration

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Lee Plave
Partner - Plave Koch PLC

Lee has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law.

Lee also counsels clients on the appl ...

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Andrew Seid
Consultant - MSA Worldwide

Andrew is a consultant for MSA Worldwide, a domestic and international franchise advisory firm. While an experienced litigator and a transactional lawyer in franchising, Andrew is the son of our founder and franchising has been part of his life-long experience starting when he attended his first IFA ...

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Johnny Sellyn
Head - Franchiseresales.com

Johnny Sellyn has been involved in franchising for over 20 years. Initially as founding director of the franchise consultancy division of one of world’s leading CPA’s and Business advisers. This followed a successful 30-year career in retail. In more recent times Johnny has created and run some of t ...

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Mark Siebert
CEO - iFranchise Group

Mark Siebert CEO – iFranchise Group Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with ...

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Adam Siegelheim
Attorney - Stark & Stark

Adam J. Siegelheim is a Shareholder and member of the Business & Corporate and Franchise Groups. Mr. Siegelheim’s practice includes the representation of companies and non-profit organizations on a variety of issues including entity formation, financing, intellectual property, real estate, mergers a ...

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Matt Wiggins
VetFran Fellow - International Franchise Association

Matt Wiggins is the IFA’s inaugural VetFran Fellow. After serving as an IFA intern, he transitioned into the role in August. Coming from a military family, Matt has dedicated his work at IFA to improving and building the VetFran program. Through his fellowship, he hopes to make franchising m ...

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