Speaker

Matthew Jonas President - TopFire Media

Matthew Jonas is president and co-founder of TopFire Media. As TopFire Media’s brand steward, he defines high-impact digital PR and marketing strategies for an impressive cache of consumer and franchise-based clientele. A seasoned marketer and highly respected franchising expert, Matthew has built a nearly 20-year career dedicated to delivering outcomes and results through an integrated and strategically-based approach for emerging, established and mature brands including HoneyBaked Ham, Huntington Learning Center, i9 Sports, Dale Carnegie Training, Kahala Brands, Senior Helpers, Togos Sandwiches, and many others.

A product of the dot-com era, Matthew built his marketing expertise during digital media’s infancy, and continues to refine them today. With a distinct understanding and expertise of all digital strategies, and a persistent dedication to his craft, Matthew has successfully guided clients through the ever-evolving environment of the online media world.

Matthew speaks frequently at franchise and industry events and is an established thought leader in the marketing and franchising space. Matthew often contributes to Forbes, Franchising World, Franchising USA, Global Franchise, and several other publications.

In 2017, Matthew was named a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.


Presenting in the following seminars/workshops:

Friday, January 25, 2019
1:30 PM - 2:30 PM
Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

Room: 119

Presented by: Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by

Saturday, January 26, 2019
10:30 AM - 11:30 AM
How to Generate More Franchise Leads through Your Franchise Recruiting Website

Room: 123

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

Saturday, January 26, 2019
12:00 PM - 1:00 PM
Marketing for Franchise Sales

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

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