Speaker

Mark Siebert CEO - iFranchise Group

Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs. The strategic planning recommendations developed by Mr. Siebert have been instrumental in the growth and success of numerous national franchisors.

During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors. He travels extensively to meet with companies considering franchising, and regularly conducts workshops and seminars on franchising in cities around the world.

Mr. Siebert also serves as a Partner and Member of the Board of Directors of Franchise Dynamics, LLC, the nation’s premier franchise sales outsourcing firm. Mr. Siebert has helped Franchise Dynamics grow from a start-up operation to an Inc. 5000 company with a staff of more than a dozen professionals plus support staff whose combined credentials include the sale of more than 7,000 franchises. Franchise Dynamics recently won the Illinois Excellence Award and was named one of the 100 fastest growing businesses in Chicago by Crain’s Chicago Business.

In addition, Siebert is also a Partner and a Member of the Board of Directors of TopFire Media, a franchise and consumer media company that specializes in Public Relations, Search Engine Optimization, Social Media Posting, Pay-Per-Click Marketing, and Inbound Marketing. For more than three decades, Mr. Siebert has been actively involved in assisting U.S. franchisors in expanding abroad. He has provided consulting services to franchisors in more than two dozen countries and his efforts have been responsible for the sale of numerous international licenses. Mr. Siebert has also personally supervised the establishment of international consulting practices in Argentina, Chile, Japan, Mexico, Spain, Uruguay, Peru, and the Philippines.

Mr. Siebert has presented hundreds of speeches and seminars on franchising in cities around the globe. He has been a featured speaker for the International Franchise Association, the International Franchise Expo, the International Franchise Association’s Legal Symposium, the American Bar Association, the American Association of Franchisees and Dealers, the Franchise Finance Conference, the National Restaurant Association, the Canadian Franchise Association, the University of Chicago, Northwestern University, and at major franchise events in Argentina, Chile, Indonesia, Japan, Mexico, the Philippines, Peru, and Uruguay. He has been a featured guest on business programs airing on CNN, Fox Business Network, and other programs both in the U.S. and abroad.

Mr. Siebert has also published well over 100 articles in dozens of business and professional periodicals, including The Franchise Handbook, Success, Venture, Entrepreneur (both in the US and in Japan), Entrepreneurial Edge, Commerce, Franchising World, Successful Franchising, Business Opportunities Journal, California Restaurateur, and Food Industry News. Mr. Siebert is the featured columnist on “How to Franchise a Business” for Entrepreneur.com and is a regularly featured columnist in Franchise Times magazine and The Franchise Handbook.

Mr. Siebert is frequently called upon as an expert witness in franchise-related cases. He was on the Board of Directors of the American Association of Franchisees and Dealers (AAFD), on the Board of Advisors to Connections for Community Ownership, was named to the Franchise Times list of “20 To Watch” in franchising in 2002, and in 2001 was named the AAFD’s Supporting Member of the Year and received the AAFD Special Recognition Award in 2003. In 2011, Siebert was the subject of a feature article in Restaurant Franchising entitled “The Franchise Growth Guru.”


Presenting in the following seminars/workshops:

Thursday, January 24, 2019
10:00 AM - 12:30 PM
Workshop : Franchising Your Business

Room: 114

Presented by: Mark Siebert, CEO, iFranchise Group and Dave Hood, President, iFranchise Group

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

sponsored by: Accredited

Thursday, January 24, 2019
2:30 PM - 3:30 PM
Should You Expand By Franchising?

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.

Saturday, January 26, 2019
12:00 PM - 1:00 PM
Marketing for Franchise Sales

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

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