Seminars

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Closing More (and better!) Franchise Sales!!

Thursday, January 24 2019, 11:00 AM - 12:00 PM

Room: 122

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

The first rule of franchise sales is that no one ever "sells” a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
Sponsored by

Franchise Lead Generation

Thursday, January 24 2019, 11:30 AM - 12:30 PM

Room: 119

Presented by: Jam Hashmi, ClickTecs, ClickTecs

Learn how franchisors are generating franchise leads in a competitive online market, and how they are effectively managing the relationship with franchise prospects utilizing technology to help them.

Learn about FREE Business Advice from Expert SCORE Advisors

Thursday, January 24 2019, 12:00 PM - 1:00 PM

Room: Show Floor Theater

Presented by: Dave Harris , Marketing Chairman, SCORE Broward

SCORE Broward will speak about the wide range of free services available to new business owners. With SCORE you have access to an entire team of professional mentors with expertise in marketing, sales, finance and more. We will examine your ideas, verify the numbers and help you decide on the best way to open and operate your business. But we don?t just send you on your way. We?re with you every step of the way, from dream to startup to growth. The SCORE team will help you meet your short and long-term goals, and open new opportunities for the future. SCORE services are offered at no charge

Real Estate:Optimizing Growth & Success

Thursday, January 24 2019, 12:00 PM - 1:00 PM

Room: 123

Presented by: George Anderson, Director of Market Analytics and Research, Retail Solutions

Join expert analyst, George Anderson, as he walks discusses geographic information systems and how to apply them in the real world for optimizing growth and success in your business.

Avoiding Litigation for the Start-up Franchisor

Thursday, January 24 2019, 1:00 PM - 2:00 PM

Room: 122

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

Structuring and Creating an Item 19 Financial Performance Representations

Thursday, January 24 2019, 1:00 PM - 2:00 PM

Room: 119

Presented by: Adam Siegelheim, Attorney, Stark & Stark

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

A Day in the Life of a Home-Based Franchise Owner

Thursday, January 24 2019, 1:30 PM - 2:30 PM

Room: 123

Presented by: Joelle Delva, Vice President of Operations, Dream Vacations

Panelists: Ryan Combe, Managing Partner, Better Way Franchise Group; Bryan Villella, Dream Vacations; Samantha Chamerlain, Neighborly

Not many people realize you can own and operate a successful franchise from the comfort of your own home. A panel of home-based franchise owners from different industries will discuss the ins and outs of owning a home-based franchise, including how to get your name out there, maximize productivity, leverage your franchisor?s resources and more.

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

Thursday, January 24 2019, 2:00 PM - 3:00 PM

Room: Show Floor Theater

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Friday at 10:00am)
Sponsored by  

Should You Expand By Franchising?

Thursday, January 24 2019, 2:30 PM - 3:30 PM

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow your business but don?t know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

Friday, January 25 2019, 10:30 AM - 11:30 AM

Room: Show Floor Theater

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:00pm)
Sponsored by  

How to Find Your First Franchisees

Friday, January 25 2019, 10:30 AM - 11:30 AM

Room: 122

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

Real Estate? Business Decision? Or both?

Friday, January 25 2019, 10:30 AM - 11:30 AM

Room: 123

Presented by: Sherry Naquin Sanchez, Principal , Retail Solutions

There is much more to real estate than you may think! During this session we will talk through common missteps made during site selection and lease negotiation that can negatively impact the business..

Training: The DNA of your Franchise System

Friday, January 25 2019, 11:30 AM - 1:00 PM

Room: 119

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

The Advantages of Buying an Existing Franchise

Friday, January 25 2019, 12:00 PM - 1:00 PM

Room: Show Floor Theater

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International and Keith Dziki, Executive Director Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
Sponsored by

The Basics of Developing a Franchise System

Friday, January 25 2019, 12:00 PM - 1:00 PM

Room: 122

Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

Becoming a successful franchise system takes planning and an understanding of how franchise systems are designed, developed and managed. This session will provide the basics of franchising along with some key tips and best practices to help you build a successful and sustainable franchise system. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.

Are You a Perfect Fit for Franchising?

Friday, January 25 2019, 1:00 PM - 2:00 PM

Room: 123

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
Sponsored by

Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

Friday, January 25 2019, 1:30 PM - 2:30 PM

Room: 119

Presented by: Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by

Top 10 Issues when Expanding to/ from ..

Friday, January 25 2019, 1:30 PM - 2:30 PM

Room: 122

Presented by: Enrique A. Conde, Shareholder, Greenberg Traurig, LLP and Alan Greenfield, Shareholder, Greenberg Traurig, LLP

Top 10 Issues when expanding to/ from Latin America. Will focus on common issues US franchisors face when expanding into Latin America and Latin American franchisors face when entering the US market

Veterans and Diverse Communities in Franchising: Unique Opportunities and Resources

Friday, January 25 2019, 3:00 PM - 4:00 PM

Room: Show Floor Theater

Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

Panelists: Steve White, PuroClean Restoration Services; Alesia Visconti, CEO, FranServe; James Deam, SBDC

The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, new opportunities for military veterans and best practices for veterans and diverse communities.

Learn about FREE Business Advice from Expert SCORE Advisors

Saturday, January 26 2019, 10:00 AM - 11:00 AM

Room: Show Floor Theater

Presented by: Dave Harris , Marketing Chairman, SCORE Broward

SCORE Broward will speak about the wide range of free services available to new business owners. With SCORE you have access to an entire team of professional mentors with expertise in marketing, sales, finance and more. We will examine your ideas, verify the numbers and help you decide on the best way to open and operate your business. But we don?t just send you on your way. We?re with you every step of the way, from dream to startup to growth. The SCORE team will help you meet your short and long-term goals, and open new opportunities for the future. SCORE services are offered at no charge

Should I Franchise My Business?

Saturday, January 26 2019, 10:00 AM - 11:00 AM

Room: 122

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors

This seminar will review the pros and cons of opening another corporate unit versus franchising your brand for your future growth strategy. We will review franchise industry statistics, the key components of franchising, critical success factors of franchised brands and positioning your brand to attract and appeal to prospective franchisees.

How to Generate More Franchise Leads through Your Franchise Recruiting Website

Saturday, January 26 2019, 10:30 AM - 11:30 AM

Room: 123

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

The Advantages of Buying an Existing Franchise

Saturday, January 26 2019, 11:30 AM - 12:30 PM

Room: Show Floor Theater

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International and Keith Dziki, Executive Director Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
Sponsored by

In the current market, a low-cost franchise is your best option

Saturday, January 26 2019, 12:00 PM - 1:00 PM

Room: 123

Presented by: Ryan Combe, Managing Partner, Better Way Franchise Group

In this presentation, we will discuss the value of purchasing a cheap franchise opportunity. We will cover topics that are discussed when purchasing any franchise and how a cheap franchise mitigates these issues. These include risk, access to funds, employees, day to first dollar, and the millennial business owner.

Marketing for Franchise Sales

Saturday, January 26 2019, 12:00 PM - 1:00 PM

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

Minorities in Franchising: Learn how to Start or Grow a Franchise Business

Saturday, January 26 2019, 1:00 PM - 3:30 PM

Room: Show Floor Theater

Moderated by: Andre Kay, CEO & Founder, Sociallybuzz

Starting or Growing a Franchise Business. This will be a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business.

Financing Options Available to Your New Franchise Business

Saturday, January 26 2019, 2:00 PM - 3:30 PM

Room: 123

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

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Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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