These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop 1: The A to Z's of Buying a Franchise

9:00 AM - 12:30 PM

Room: 130

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Creating Lifelong Customers: The Business of Service

10:30 AM - 12:00 PM

Booth 753

Presented by: Richard Vernon, Mentor, Dallas SCORE

Poor customer service encounters can drive down sales, create negative reviews and result in expensive campaigns to repair your brand. The process of acquiring customers can be costly, so once you've sold them, learn how to hold them. This workshop will discuss how to create a service strategy that strives to make every customer encounter an experience they will remember, value and expect.
Sponsored by

Introduction to SBA Programs, Services & Resources

10:30 AM - 12:00 PM

Room: 127

Moderated by: Linda Williams, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth

Panelists: Bridget Moon, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth; Larry Nelson, Mentor, Dallas SCORE; Myron Pullum, Chairperson, SCORE Fort Worth

The U.S. Small Business Administration (SBA) aids, counsels, and assists Americans as they start, operate, and expand their businesses. Learn more how SBA’s Resource Partners: SBDC, SCORE and WBC can assist with counseling and training; federal procurement/contracting opportunities; and access to capital.
Supported by   U.S. Small Business Administration

Getting Web Presence With or Without a Website

12:00 PM - 1:30 PM

Booth 753

Presented by: Stan Booth, Mentor, Dallas SCORE

Any business MUST have a web presence today to be competitive as an estimated 70% of all purchases start with a web search. A franchise operation has special challenges, as the national brand website is managed by the franchisor and out of your control. We will cover all the other steps you can take to establish and manage your local web presence, as well as advertising, including social media, local and regional search engines, blogs etc. Also what questions you need to ask the franchisor about referrals they may receive and what restrictions there may be on your local web presence. In addition other steps you can take to create local links which will affect your web presence.
Sponsored by

If We Break Up or Die . . . Then What?

12:30 PM - 2:00 PM

Room: 136

Presented by: Lynne Shelton, Esq., CFE, Partner, Shelton Law & Associates

This seminar is designed for prospective Franchisors, and existing Franchisors and Franchisees. Did you create your own company or had someone else file the company for you and just avoided the What if questions? What if I get married? What if we get divorced? What if I die? What if my partner gets married, breaks up with me or if they die? Most partnerships do not have a solid set of operating agreements that covers their what if’s. Come learn what you need to know to protect yourself, your spouse and your partner.
Sponsored by

Best Practices for Marketing Franchise Opportunities: Lead Generation for Franchise Sales

12:30 PM - 1:30 PM

Room: 127

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by    

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

1:00 PM - 2:00 PM

Room: 130

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:30pm)
Sponsored by  

Financing Options Available to Your New Franchise Business

2:00 PM - 3:30 PM

Room: 127

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

The Advantages of Buying an Existing Franchise

2:30 PM - 3:30 PM

Room: 130

Moderated by: Johnny Sellyn, Head,

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (Also available on Thursday at 12:30pm and Friday at 3:00pm)
Sponsored by


Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

Supported by:

U.S. Small Business Administration

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