These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop : The A to Z's of Buying a Franchise (Separate Fee Required)

9:00 AM - 11:30 AM

Room: 114

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Should I Franchise My Business?

10:00 AM - 11:00 AM

Room: 122

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors

This seminar will review the pros and cons of opening another corporate unit versus franchising your brand for your future growth strategy. We will review franchise industry statistics, the key components of franchising, critical success factors of franchised brands and positioning your brand to attract and appeal to prospective franchisees.

Learn about FREE Business Advice from Expert SCORE Advisors

10:00 AM - 11:00 AM

Room: Show Floor Theater

Presented by: Dave Harris , Marketing Chairman, SCORE Broward

SCORE Broward will speak about the wide range of free services available to new business owners. With SCORE you have access to an entire team of professional mentors with expertise in marketing, sales, finance and more. We will examine your ideas, verify the numbers and help you decide on the best way to open and operate your business. But we don?t just send you on your way. We?re with you every step of the way, from dream to startup to growth. The SCORE team will help you meet your short and long-term goals, and open new opportunities for the future. SCORE services are offered at no charge

How to Generate More Franchise Leads through Your Franchise Recruiting Website

10:30 AM - 11:30 AM

Room: 123

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

The Advantages of Buying an Existing Franchise

11:30 AM - 12:30 PM

Room: Show Floor Theater

Moderated by: Johnny Sellyn, Head,

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International and Keith Dziki, Executive Director Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
Sponsored by

In the current market, a low-cost franchise is your best option

12:00 PM - 1:00 PM

Room: 123

Presented by: Ryan Combe, Managing Partner, Better Way Franchise Group

In this presentation, we will discuss the value of purchasing a cheap franchise opportunity. We will cover topics that are discussed when purchasing any franchise and how a cheap franchise mitigates these issues. These include risk, access to funds, employees, day to first dollar, and the millennial business owner.

Marketing for Franchise Sales

12:00 PM - 1:00 PM

Room: 122

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

Minorities in Franchising: Learn how to Start or Grow a Franchise Business

1:00 PM - 3:30 PM

Room: Show Floor Theater

Moderated by: Andre Kay, CEO & Founder, Sociallybuzz

Starting or Growing a Franchise Business. This will be a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business.

Workshop : Franchising Your Business (Separate Fee Required)

1:00 PM - 3:30 PM

Room: 114

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

The IFA has acknowledged MSA Worldwide as the leading strategic and tactical advisory firm in franchising. This symposium will explore the basics of franchise system, design, development & expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.Click here for more details.

sponsored by: Accredited

Financing Options Available to Your New Franchise Business

2:00 PM - 3:30 PM

Room: 123

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by


Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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