These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.
Growing My Current Franchise Business
As franchising continues to grow within the United States, as well as internationally, the time is now for franchisors to explore expansion, as well as evaluate best practices in the industry.
Meet our FES Faculty Members here or by clicking on their names within the session descriptions.
11:00 AM - 12:00 PM Closing More (and better!) Franchise Sales!!
Room: 122
Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics
The first rule of franchise sales is that no one ever "sells” a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
Sponsored by 
11:30 AM - 12:30 PM Franchise Lead Generation
Room: 119
Presented by: Jam Hashmi, ClickTecs, ClickTecs
Learn how franchisors are generating franchise leads in a competitive online market, and how they are effectively managing the relationship with franchise prospects utilizing technology to help them.
1:00 PM - 2:00 PM Avoiding Litigation for the Start-up Franchisor
Room: 122
Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC
Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by 
1:00 PM - 3:30 PM Workshop : Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)
Room: 114
Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by 
Accredited
1:00 PM - 2:00 PM Structuring and Creating an Item 19 Financial Performance Representations
Room: 119
Presented by: Adam Siegelheim, Attorney, Stark & Stark
Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by 
9:00 AM - 12:30 PM Workshop : Web 2.0: Social Networking + Data in Franchising
Room: 114
Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by 
Accredited
10:30 AM - 11:30 AM How to Find Your First Franchisees
Room: 122
Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics
Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by
11:30 AM - 1:00 PM Training: The DNA of your Franchise System
Room: 119
Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by 
1:30 PM - 2:30 PM Top 10 Issues when Expanding to/ from ..
Room: 122
Presented by: Enrique A. Conde, Shareholder, Greenberg Traurig, LLP and Alan Greenfield, Shareholder, Greenberg Traurig, LLP
Top 10 Issues when expanding to/ from Latin America. Will focus on common issues US franchisors face when expanding into Latin America and Latin American franchisors face when entering the US market
1:30 PM - 2:30 PM Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales
Room: 119
Presented by: Matthew Jonas, President, TopFire Media
Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by 
10:30 AM - 11:30 AM How to Generate More Franchise Leads through Your Franchise Recruiting Website
Room: 123
Presented by: Matthew Jonas, President, TopFire Media
Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by 
12:00 PM - 1:00 PM Marketing for Franchise Sales
Room: 122
Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media
Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
1:00 PM - 3:30 PM Minorities in Franchising: Learn how to Start or Grow a Franchise Business
Room: Show Floor Theater
Moderated by: Andre Kay, CEO & Founder, Sociallybuzz
Starting or Growing a Franchise Business. This will be a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business.