Growing My Current Franchise Business
As franchising continues to grow within the United States, as well as internationally, the time is now for franchisors to explore expansion, as well as evaluate best practices in the industry.
Meet our FES Faculty Members here or by clicking on their names within the session descriptions.
11:00 AM - 12:00 PM Closing More (and better!) Franchise Sales!!
Room: 118
Presented by: Charles Dobyns, CFE, President & Chief Development Officer, Franchise Dynamics
The first rule of franchise sales is that no one ever "sells” a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
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1:00 PM - 3:30 PM Workshop : Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)
Room: 114
Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
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Accredited
1:00 PM - 2:00 PM Structuring and Creating an Item 19 Financial Performance Representations
Room: 119
Presented by: Adam Siegelheim, Attorney, Stark & Stark
Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
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9:00 AM - 12:30 PM Workshop 3: Web 2.0: Social Networking + Data in Franchising
Room: 114
Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
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Accredited
10:30 AM - 11:30 AM How to Find Your First Franchisees
Room: 118
Presented by: Charles Dobyns, CFE, President & Chief Development Officer, Franchise Dynamics
Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
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11:30 AM - 1:00 PM Training: The DNA of your Franchise System
Room: 119
Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide
The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
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1:00 PM - 3:30 PM Minorities in Franchising: Learn how to Start or Grow a Franchise Business
Room: Theater
Moderated by: Andre Kay, CEO & Founder, Sociallybuzz
Starting or Growing a Franchise Business. This will be a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business.