Daily Schedules

These sessions reflect the 2020 Conference Program. Check back for updates for the 2021 event.

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
  • Room: H

    Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

    This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts. Click here for more details.
    Sponsored by

  • Room: G

    Presented by: Alan Greenfield, Shareholder, Greenberg Traurig, LLP and Bret Permesly, Shareholder, Greenberg Traurig, LLP

    Top 10 Issues when expanding to/ from Latin America. Will focus on common issues US franchisors face when expanding into Latin America and Latin American franchisors face when entering the US market

  • Room: Show Floor Theater

    Moderated by: Johnny Sellyn, Head, Franchiseresales.com

    Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
    Sponsored by

  • Room: F

    Presented by: Adam Siegelheim, Attorney, Stark & Stark

    Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
    Sponsored by

  • Room: G

    Presented by: Mark Siebert, CEO, iFranchise Group

    Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
    Sponsored by  

  • Room: Show Floor Theater

    Presented by: Evan Goldman, Partner, A.Y. Strauss LLC

    Prospective franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.

  • Room: H

    Presented by: Evan Piper, Greater North Miami Beach Chamber of Commerce

    Join Evan Piper, Entrepreneur, Speaker and Author as he takes you on his money mindset journey in this informative presentation. Evan will lay out the premise of money mindset and help you understand where you learned your very own beliefs that created the money mindset you have today. He further shows us how our current journey to success leaves us in a proverbial box that is difficult to escape. Once this is laid out and understood, Evan shares strategies that are equally beneficial to the Entrepreneur as well as the Employee to take action to make changes in their thinking as well as the way they act to start the transformational journey from where they are to moving to an elevated place in their life, career, finances and happiness. This powerful presentation will help everyone start their Money Mindset Journey.

  • Room: G

    Presented by: Michael Einbinder, Esq., Partner, Einbinder & Dunn, LLP and Mackenzie Dimitri, Esq., Litigation Associate, Einbinder & Dunn, LLP

    For the start-up franchisor, growing the system can seem like the primary (or only) goal. However, the strategies used to grow the system and how the franchisor effectuates this growth is often just as important as the growth itself, setting the system up for long-term success. In this session, we will help the start-up franchisor understand what options are available and provide practical advice on issues that can affect the franchisor?s plan for success. The presentation will focus on topics including the pros and cons of selling multi-unit franchises, area development franchises and area representative franchises, considerations for growing the system through mergers and/or acquisitions, insights on developing additional channels of distribution, guidance on how to plan for a capital investment and/or an exit from the system and suggestions on the use of brokers.

  • Room: Show Floor Theater

    Moderated by: Matt Wiggins, VetFran Fellow, International Franchise Association

    The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, access to capital, new opportunities for military veterans and best practices for veterans and diverse communities
    Sponsored by

  • Room: F

    Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
    Sponsored by

  • Room: G

    Presented by: Matthew Jonas, President, TopFire Media

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

  • Room: Show Floor Theater

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
    Sponsored by