Daily Schedules

These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
  • Room: 114

    Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts. Click here for more details.
    Sponsored by Accredited

  • Room: 123

    Presented by: Sherry Naquin Sanchez, Principal , Retail Solutions

    There is much more to real estate than you may think! During this session we will talk through common missteps made during site selection and lease negotiation that can negatively impact the business..

  • Room: 122

    Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

    Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
    Sponsored by

  • Room: Show Floor Theater

    Presented by: Eric Stites, President, Franchise Business Review

    In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:00pm)
    Sponsored by  

  • Room: 119

    Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

    The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
    Sponsored by

  • Room: 122

    Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

    Becoming a successful franchise system takes planning and an understanding of how franchise systems are designed, developed and managed. This session will provide the basics of franchising along with some key tips and best practices to help you build a successful and sustainable franchise system. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.

  • Room: Show Floor Theater

    Moderated by: Johnny Sellyn, Head, Franchiseresales.com

    Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International and Keith Dziki, Executive Director Development, Wireless Zone

    Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
    Sponsored by

  • Room: 114

    Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

    This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.Click here for more details.

    sponsored by: Accredited

  • Room: 123

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
    Sponsored by

  • Room: 122

    Presented by: Enrique A. Conde, Shareholder, Greenberg Traurig, LLP and Alan Greenfield, Shareholder, Greenberg Traurig, LLP

    Top 10 Issues when expanding to/ from Latin America. Will focus on common issues US franchisors face when expanding into Latin America and Latin American franchisors face when entering the US market

  • Room: 119

    Presented by: Matthew Jonas, President, TopFire Media

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
    Sponsored by

  • Room: Show Floor Theater

    Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

    Panelists: Steve White, PuroClean; Alesia Visconti, CEO, FranServe; James Deam, SBDC

    The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, new opportunities for military veterans and best practices for veterans and diverse communities.