These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Friday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop 3: Web 2.0: Social Networking + Data in Franchising

9:00 AM - 12:30 PM

Room: 134

Presented by: Lee Plave, Partner, Plave Koch PLC; Paul Segreto, CEO, Franchise Foundry; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by            Accredited

Should I Franchise My Business?

10:00 AM - 11:00 AM

Room: 136

Presented by: Adam Siegelheim, Attorney, Stark & Stark

Learn about the pros and cons of opening another corporate unit vs. franchising your brand for your future growth strategy.
Sponsored by

The Basics of Developing a Franchise System

10:30 AM - 12:00 PM

Room: 119

Presented by: Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by  

SBA Resources to Help Your Franchise

10:30 AM - 12:00 PM

Booth 753

Presented by: Linda Williams, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth and Sheriff Osni, Executive Vice President, Dallas SCORE

The U. S. Small Business Administration helps turn business visions and dreams into reality through a strong network of resource partners that provide mentoring, counseling, technical assistance, and help with understanding the Federal government procurement process just to name a few services provided. This session explains how the SBA and its partners such as SCORE, the Small Business Development Centers, SBA lending partners and our government contracting specialists can help business owners and those individuals who are contemplating starting a business. Don’t miss this opportunity to learn about the many free and low cost services available to you as a business owner through the SBA.
Supported by U.S. Small Business Administration

Making the Leap: How to Succeed as a Franchisee

10:30 AM - 11:30 AM

Room: 130

Moderated by: Eric Stites, President, Franchise Business Review

Panelists: Jackie Pierce, Ft. Worth, TX Franchisee, Big Frog Custom T-Shirts; Linda Grady, Coppell, TX Franchisee, Camp Bow Wow; Genevieve Prieto, Oklahoma City Franchisee, I Heart Mac & Cheese / G-Mac Operations,LLC

Hear from our expert panel of franchisees on the steps they took to grow a successful franchise business. Learn the keys that helped their business thrive, the challenges and pitfalls they faced along the way – and how to avoid them. What one thing really made the difference to these top-performers? If they had to do over again, what would they do differently? What advice would they give to new franchisees? Don’t miss this highly interactive session, with lots of time for Q&A to get all your franchising questions answered.
Sponsored by         

How to Find Your First Franchisees

10:30 AM - 11:30 AM

Room: 120

Presented by: Robert Stidham, Chief Executive Officer, Franchise Dynamics and Charles Dobyns, CFE, President & Chief Development Officer, Franchise Dynamics

Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

한국어 특별 세미나 A to Z's of Franchising (Separate Fee Required)

10:30 AM - 12:00 PM

Room: 127

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

Totally in Korean, learn the basics of buying a franchise. Immediately following, 12:00PM - 1:00PM, hear Charlie Kim, Founder, ARIA, KOREAN TAPAS, in Room 130.
지금 등록하기 (참가비 $20)
Sponsored by

How to Become a Multi-Unit Franchise Owner (Separate Fee Required)

10:30 AM - 1:00 PM

Room: 123

Moderated by: Sharon Dietrich, CFE, Capital Access Advisor Team Lead, FRANdata

Panelists: Ron Bender, CFE, Vice President, Franchise Development, Big Frog Custom T-Shirts; Charles Watson, Chief Development Officer, Tropical Smoothie Café, LLC; Joe Mock, Air Force Veteran and Plano, TX Franchisee, Big Frog Custom T-Shirts; Bill Wilfong, Vice President of Operations, Pita Pit; Dallas Kerley, CFE, President and COO, Benetrends, Inc.; Helma Gentry, VP, SBA Branch Liaison Officer, Veritex Community Bank

Franchisors are seeking prospective franchisees that will become multi-unit ownership. There is a clear need to better understand how multi-unit operations change the way franchisees must operate. This program is designed to help you gain that understanding. Click here for more details.
Sponsored by     

Workshop 2: How to Franchise Your Business

11:30 AM - 4:00 PM

Room: 136

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Click here for more details.
Sponsored by            Accredited

Improving Franchise Sales: Strategies and Tactics

12:00 PM - 1:00 PM

Room: 120

Presented by: David Omholt, Senior Franchise Consultant, iFranchise Group

This session with help start-up and existing franchisors become more effective in the franchise sales process. Attendees will learn about the various sales strategies and how to best qualify prospects. Discussions will include steps on how to improve your sales strategies and tactics, and an overview of the compilation of best practices.
Sponsored by

How to Prepare to Meet with Lenders

12:00 PM - 1:30 PM

Booth 753

Presented by: Derenda Fisher, Lender Relations Specialist, U.S. Small Business Administration - Dallas/Fort Worth and Mike Minton, Vice President Texas SBA Lending, Midwest Regional Bank

Finding adequate funding to successfully operate a small business is essential. Although a business owner may have enough funds open their new business, the owner may lack the funding necessary to keep their doors open. In this workshop, attendees will gain a basic understanding of the key steps to getting their business off the ground and learn about the various financing options available, what banks look for when lending money and what local resources are available to assist them in starting and growing their small business.
Supported by U.S. Small Business Administration

Opportunities for Veterans in Franchising

12:30 PM - 2:00 PM

Room: 127

Moderated by: Eric Stites, Navy Veteran; Committee Chair, VetFran and CEO, Franchise Business Review

Panelists: Bridget Moon, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth; Patrick E Alcorn, Director, Veterans Business Outreach Center; Joe Mock, Air Force Veteran and Plano, TX Franchisee, Big Frog Custom T-Shirts; 'JT' Jim Tatem, President, Signarama; Gary Johnson, Franchise Development Specialist, Dream Vacations

Veterans have a proven track record of success in franchising. Franchises run on systems and offer training and support, just like the military. In franchising, you’re in business “for” yourself, but not “by” yourself. That’s why there are over 70,000 veteran-owned franchise establishments in the United States. Learn from veterans and business leaders in franchising how to get started in this exciting industry.
Sponsored by

I Wrote My FDD: Now What?

12:30 PM - 2:00 PM

Room: 119

Presented by: Lynne Shelton, Esq., CFE, Partner, Shelton Law & Associates

Congratulations on completing your Franchise Disclosure Document (“FDD”), but unfortunately, that is just the beginning of your franchise legal needs. This seminar, for new or emerging Franchisors, walks you through the next steps, tips and tricks on how to avoid the pitfalls dealing with Registration Renewals, Bettering the System Offering, Key Performance Indicators, Site Selection Criteria, establishing nationwide Distributions systems, and improving your Franchisees profitability.
Sponsored by

Training: The DNA of your Franchise System

1:00 PM - 2:30 PM

Room: 134

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

Are You a Perfect Fit for Franchising?

1:30 PM - 2:30 PM

Room: 130

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
Sponsored by

Structuring Your Franchise Network Expansion

1:30 PM - 2:30 PM

Room: 120

Presented by: Bret Permesly, Shareholder, Greenberg Traurig, LLP

Is a master franchise, area development or area representative structure the right model to grow your franchise network? Even for experienced franchisors, confusion often exists when trying to determine the “best” model to expand the network to another state, region, a nearby country or across the globe. This session will explore common expansion models used for domestic and international growth, including the business and legal considerations for choosing one structure over another.
Sponsored by

Writing an Effective Business Plan

1:30 PM - 3:00 PM

Booth 753

Presented by: James Laude, Certified Mentor, Dallas SCORE

In order to evaluate your business success, acquire money from lending institutions, and inform interested parties about your business, it is important to have a business plan. In this workshop you will learn about the elements of a sound and complete business plan, including business mission and goals, market analysis and positioning, financial and cash flow projections and much more. This plan will the basis for your launching and growing your business successfully.
Sponsored by

Opportunities in the Hispanic Marketplace

1:30 PM - 3:00 PM

Room: 123

Moderated by: Jorge Ferraez, Publisher, Latino Leaders

Panelists: Gabriel Leal, Plano, TX Franchisee, Minuteman Press Printing; Rita Casanova, Multi-Unit San Antonio Franchisee, 7-Eleven Franchising; Vimal Kansara, Franchise Developer, Hilton Hotels; Adrian Herschberg, Head of Industry Partnerships, Kidzania

Come to this town hall style meeting to learn about the growing Hispanic markets. Our panel of franchisors and franchisees who have successfully established themselves in this market will tell their experiences and answer questions to educate you about all the opportunities available.
Sponsored by

Financing Your Business with an SBA Loan

2:30 PM - 4:00 PM

Room: 127

Moderated by: Linda Williams, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth

Panelists: Jeannie Baldwin, Vice President SBA Lending, Meadows Bank; James Stokes, Jr., Executive Director, Alliance Lending Corp.; James Kahler, Vice President/SBA Credit and Operations Manager, Gulf Coast SBA Lending; Derenda Fisher, Lender Relations Specialist, U.S. Small Business Administration - Dallas/Fort Worth

A panel of lending experts will discuss financing options, what lenders are looking for, credit requirements, importance of a relationship with a financial institution, and eligibility guidelines and loan application procedures will also be covered.(Also available on Thursday at 10:30am )
Supported by   U.S. Small Business Administration

Maximize the ROI on Your Franchise Development Budget . . . Regardless of your Spend!

2:30 PM - 4:00 PM

Room: 119

Presented by: Stan Friedman, CFE, President, FRM Solutions

In this session, you will learn how to more quickly "engage" your leads and convert a higher percentage of them into "stronger" opportunities. We will also share readily available tools that you can begin using right now, to assure that your franchise development engine is properly tuned, fueled and delivering maximum performance.
Sponsored by

The Advantages of Buying an Existing Franchise

3:00 PM - 4:00 PM

Room: 130

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Keith Dziki, Director of Franchise Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (Also available on Thursday at 12:30pm and Saturday at 2:30pm)
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

Supported by:

U.S. Small Business Administration

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