These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

Friday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop : Web 2.0: Social Networking + Data in Franchising

9:00 AM - 12:30 PM

Room: 114

Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by            Accredited

Real Estate? Business Decision? Or both?

10:30 AM - 11:30 AM

Room: 123

Presented by: Sherry Naquin Sanchez, Principal , Retail Solutions

There is much more to real estate than you may think! During this session we will talk through common missteps made during site selection and lease negotiation that can negatively impact the business..

How to Find Your First Franchisees

10:30 AM - 11:30 AM

Room: 122

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

Finding your initial franchisees is often harder than it appears - finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

10:30 AM - 11:30 AM

Room: Show Floor Theater

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:00pm)
Sponsored by  

Training: The DNA of your Franchise System

11:30 AM - 1:00 PM

Room: 119

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

The Basics of Developing a Franchise System

12:00 PM - 1:00 PM

Room: 122

Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

Becoming a successful franchise system takes planning and an understanding of how franchise systems are designed, developed and managed. This session will provide the basics of franchising along with some key tips and best practices to help you build a successful and sustainable franchise system. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.

The Advantages of Buying an Existing Franchise

12:00 PM - 1:00 PM

Room: Show Floor Theater

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International and Keith Dziki, Executive Director Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
Sponsored by

Workshop : How to Franchise Your Business (Separate Fee Required)

1:00 PM - 3:30 PM

Room: 114

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.Click here for more details.

sponsored by: Accredited

Are You a Perfect Fit for Franchising?

1:00 PM - 2:00 PM

Room: 123

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
Sponsored by

Top 10 Issues when Expanding to/ from ..

1:30 PM - 2:30 PM

Room: 122

Presented by: Enrique A. Conde, Shareholder, Greenberg Traurig, LLP and Alan Greenfield, Shareholder, Greenberg Traurig, LLP

Top 10 Issues when expanding to/ from Latin America. Will focus on common issues US franchisors face when expanding into Latin America and Latin American franchisors face when entering the US market

Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

1:30 PM - 2:30 PM

Room: 119

Presented by: Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by

Veterans and Diverse Communities in Franchising: Unique Opportunities and Resources

3:00 PM - 4:00 PM

Room: Show Floor Theater

Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

Panelists: Steve White, PuroClean Restoration Services; Alesia Visconti, CEO, FranServe; James Deam, SBDC

The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, new opportunities for military veterans and best practices for veterans and diverse communities.

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

Privacy Policy

Franchise Expo South. Produced and Managed by MFV Expositions LLC, 208 Harristown Road, Suite 102, Glen Rock NJ 07452. Tel: (201) 226-1130