2015 Symposia (Separate Fee Required)

2015 Symposia (Separate Fee Required)

These FREE educational seminars will help you make the right decisions during your franchise research.

Education is the most important aspect of owning or expanding a business. By attending the in-depth symposia, you will walk away from the FES with a wealth of knowledge that will help you in the success of your business decisions in the future.

CFE accreditation available for Symposia 2, 3, 4 and 5

Symposium 1:  THE A TO Z's OF BUYING A FRANCHISE

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If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me . . . this is the symposium you need. And it's the only one you'll need! If you hope to become a successful franchisee, get started with confidence by participating in this symposium. You will learn the basic information about franchising but glean an in-depth knowledge. You will walk away with an understanding of how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more.

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Symposium 2:  HOW TO FRANCHISE YOUR BUSINESS

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This Symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures).

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Symposium 3:  WEB 2.0: SOCIAL NETWORKING + DATA IN FRANCHISING

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This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts.

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Symposium 4:  5 HABITS OF THE HIGHLY SUCCESSFUL FRANCHISOR

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Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul.

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Symposium 5:  OPERATIONS MANUALS: THE FOUNDATION TO CONSISTENT EXECUTION

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Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included.

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