2015 Specialty Seminars

2015 Specialty Seminar

This FREE educational seminar will help you make the right decisions during your franchise research.

Thursday, February 5

Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace

2:00 PM - 3:00 PM
Room: 305
Moderated by: Melanie Bergeron, Chair, Two Men and a Truck
Panelists: Eileen Huntington, Co-Founder and CEO, Huntington Learning Centers; Martha O'Gorman, CFE, Chief Marketing Officer, Liberty Tax Service; April Valusek, Franchisee, Wayback Burgers in Port Hueneme Naval Base and Ventura

Franchising is not a business opportunity for men alone. More and more franchise owners are women – women who are extremely successful and making a difference. Learn from some of the savviest female franchise leaders, representing a wide variety of backgrounds, who chose franchising for their career path. Why did they look to franchising? What have been their biggest challenges and how did they overcome them? What are the rewards? What would they do over again? Hear real stories, personal experiences, best practices and lessons learned from an elite group of female franchise founders/CEOs and franchisees. By attending this session, you will walk away with the following: insights about franchising and determining whether it is the right fit for you; who can help you learn more about franchising and the steps necessary to become a successful franchise owner; tips for overcoming obstacles in launching a successful franchise business.
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Friday, February 6

Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself Part 1

10:00 AM - 11:30 AM
Room: 304
Moderated by: Miriam Brewer, CFE, Senior Director, Education and Diversity, IFA Educational Foundation

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address small business ownership through franchising. Hear first-hand what franchisors are looking for. At the end of the session, participants will be able to:
        •Understand what franchising is and isn’t
        •Understand the basic relationship between the franchisee and franchisor

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Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself Part 2

12:00 PM - 1:30 PM
Room: 304
Moderated by: Miriam Brewer, CFE, Senior Director, Education and Diversity, IFA Educational Foundation
Panelists: Steve Stovall, Vice President, Business Development, Benetrends; Charles Capers, Business Financial Advisor, UH Bauer Small Business Development Center

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising. At the end of the session, participants will be able to:
       •Understand the role of a franchise coach
       •Learn about financing, resources and technical assistance

Sponsored by        


Saturday, February 7

Opportunities for Veterans in Franchising

10:00 AM - 11:00 AM
Room: 305
Moderated by: Tim Courtney, CFE, Vice President, Franchise Development, CruiseOne
Panelists: Vincent Stoakley, Army Veteran and Franchisee, Pillar To Post Home Inspectors; Ray Sullins, Marine Veteran and Franchisee, Nutritionally Fun-Tastic Products, a Happy & Healthy Franchise; Martha O'Gorman, Chief Marketing Officer, Liberty Tax

Veterans have a proven track record of success in franchising. Franchises run on systems and offer training and support, just like the military. In franchising, you’re in business “for” yourself, but not “by” yourself. That’s why there are over 70,000 veteran-owned franchise establishments in the United States. Learn from veterans and business leaders in franchising how to get started in this exciting industry.
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