These sessions reflect the 2017 Conference Program. Check back for updates for the 2018 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

10:00 AM - 11:30 AM 10 Commandments of Franchise Sales

Room: 123

Presented by: Max Schott, II, Principal, Gray Plant Mooty and Kevin Moran, Principal, Gray Plant Mooty

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program. (Also available on Thursday at 1:00pm)
Sponsored by

10:30 AM - 11:30 AM Introduction to SBA Programs, Services & Resources

Room: 127

Moderated by: Linda Williams, Economic Development Specialist, U.S. Small Business Administration - Dallas/Fort Worth

Panelists: Terry Toomey, President, Dallas SCORE; Elsie Collins, Deputy Director, U.S. Small Business Administration - Dallas/Fort Worth; Rose Blair, Director, Dallas Metropolitan Small Business Development Center

The U.S. Small Business Administration (SBA) aids, counsels, and assists Americans as they start, operate, and expand their businesses. Learn more how SBA’s Resource Partners: SBDC, SCORE and WBC can assist with counseling and training; federal procurement/contracting opportunities; and access to capital. (Also available on Thursday at 3:30pm )
Supported by   U.S. Small Business Administration

10:30 AM - 12:00 PM Franchising vs. Alternative Growth Strategies

Room: 136

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
Sponsored by

10:30 AM - 12:00 PM The SBDC Network and How it Can Help You and Your Business

Booth 753

Presented by: Rose Blair, Director, Dallas Metropolitan Small Business Development Center

Come learn about the expertise available to entrepreneurs and aspiring entrepreneurs from one of the largest management assistance programs serving small businesses in the United States. SBDC’s assist start-up and existing businesses to start, expand and remain competitive in the complex market place and ever-changing global economy. This session will provide participants with information on the in-depth management and technical assistance provided by the North Texas SBDC Network throughout the 49 counties in northeast Texas. Our only mission is to accelerate the economy by helping entrepreneurs grow sustainable businesses. There are over 900 Small Business Development Center (SBDC) locations across the country.
Sponsored by

12:00 PM - 1:00 PM Financing Options Available to Your New Franchise Business

Room: 127

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

12:00 PM - 1:00 PM Best Practices for Marketing Franchise Opportunities

Room: 123

Presented by: Matthew Jonas, President, TopFire Media and Mark Siebert, CEO, iFranchise Group

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by

12:00 PM - 1:30 PM Getting Web Presence without a Website

Booth 753

Presented by: Stan Booth, Mentor, Dallas SCORE

Any business MUST have a web presence today to be competitive as an estimated 70% of all purchases start with a web search. A franchise operation has special challenges, as the national brand website is managed by the franchisor and out of your control. We will cover all the other steps you can take to establish and manage your local web presence, as well as advertising, including social media, local and regional search engines, blogs etc. Also what questions you need to ask the franchisor about referrals they may receive and what restrictions there may be on your local web presence. In addition other steps you can take to create local links which will affect your web presence
Sponsored by

12:30 PM - 2:00 PM If We Break Up or Die . . . Then What?

Room: 136

Presented by: Lynne Shelton, Esq., CFE, Partner, Shelton Law & Associates

This seminar is designed for prospective Franchisors, and existing Franchisors and Franchisees. Did you create your own company or had someone else file the company for you and just avoided the What if questions? What if I get married? What if we get divorced? What if I die? What if my partner gets married, breaks up with me or if they die? Most partnerships do not have a solid set of operating agreements that covers their what if’s. Come learn what you need to know to protect yourself, your spouse and your partner.
Sponsored by

1:00 PM - 2:00 PM How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

Room: 131

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:30pm)
Sponsored by  

1:30 PM - 3:00 PM Creating Lifelong Customers: The Business of Service

Booth 753

Presented by: VR Small, Mentor, Dallas SCORE

Poor customer service encounters can drive down sales, create negative reviews and result in expensive campaigns to repair your brand. The process of acquiring customers can be costly, so once you've sold them, learn how to hold them. This workshop will discuss how to create a service strategy that strives to make every customer encounter an experience they will remember, value and expect.
Sponsored by

2:00 PM - 3:00 PM What Do I Need to Know Before Buying a Franchise

Room: 127

Presented by: Jason Power, Esq., CFE, Franchise Attorney, Barber Power Law Group

Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship. (Also available on Thursday at 12:30pm and Friday at 1:00pm)
Sponsored by

2:30 PM - 3:30 PM The Advantages of Buying an Existing Franchise

Room: 131

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Isaac Padilla, Franchise Marketing Manager, US, 7-Eleven Franchising and Keith Dziki, Director of Development, Wireless Zone

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (Also available on Thursday at 12:30pm)
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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