2014 Free Seminars

2014 Free Seminars

These FREE educational seminars will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific category. The legend below will help you understand the meaning of the symbols listed with each seminar description.
Buying a Franchise Currently Franchising Franchising Your Business Master Franchising

Thursday, February 6

Symposium 4: 5 Habits of the Highly Successful Franchisor (separate fee required)
9:30 AM - 12:30 PM
Room: 313
Presented by: Brian Schnell, Partner, Faegre Baker Daniels and Kevin Hein, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
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Getting Ready to Franchise Your Business
10:30 AM - 12:00 PM
Room: 306
Presented by: Kay Marie Ainsley, Managing Director, MSA Worldwide and Marla Rosner, Senior Training Consultant, MSA Worldwide

Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
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Franchising vs. Alternative Growth Strategies
10:30 AM - 12:00 PM
Room: 305
Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
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State Franchise Regulators’ Perspective: What You Should Know Before You Buy A Franchise
11:00 AM - 12:00 PM
Room: 304
Presented by: Shery Christopher, Managing Director, Shery Christopher Consulting

Veteran Corporations Counsels, who supervise State Franchise Units, discuss the most important considerations that prospective franchisees should consider before buying a franchise. Among the topics to be discussed: What due diligence should I do before I invest? What issues should I be concerned about? How can I investigate whether a franchise is a good idea for me? What do franchisees complain about most to state regulators, after it’s too late? What franchise laws do–and don’t do–to protect me?
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Best Practices for Developing your System with Multi-Unit Operators
11:00 AM - 12:00 PM
Room: 312
Presented by: Adam Siegelheim, Attorney, Stark & Stark

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
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Introduction to the Foreign Corrupt Practices Act in the Context of International Franchising
11:00 AM - 12:00 PM
Room: 311
Presented by: Victor Vital, Shareholder, Greenberg Traurig, LLP

As globalization and expansion have become mainstays that U.S.-based franchisors employ in their operations, anti-bribery laws, such as the Foreign Corrupt Practices Act (FCPA), have become an increasingly important topic. Franchisors interested in international expansion must be aware of the risks and potential liabilities under the FCPA that accompany such an expansion. This presentation will address the FCPA in the context of international franchising, including the FCPA risks associated with common methods of international franchise expansion and suggested best practices for franchisors and their sales and development personnel to employ while expanding and operating internationally.
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Why Franchise Resales Need to be a Focus for Franchisors Today
12:30 PM - 1:30 PM
Room: 311
Presented by: Nancy Estep Crichett , President, FranchiseResales.com and Clay Neff,

Franchise resales are a necessary function of a franchise brand's national growth. Let’s face it…most franchisees don’t buy their franchise thinking they will have it forever! Franchisors offering “exit strategy” and resales support to their franchisee base will likely have a healthier chain of franchisees. This in turn creates positive validation and healthier businesses in the resales stable of that brand.
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What Do I Need to Know Before Buying a Franchise
12:30 PM - 1:30 PM
Room: 304
Presented by: Lynne Shelton, Esq., CFE, Partner, Shelton & Power, LLC

Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
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Starting a Franchise on a Limited Budget
12:30 PM - 1:30 PM
Room: 306
Presented by: Carl Khalil, Attorney, Law Offices of Carl Khalil & Sada Sheldon and Sada Sheldon, Attorney, Law Offices of Carl Khalil and Sada Sheldon

Do you have a successful concept and want to explore how to franchise it on limited capital? This seminar is designed for you. We will explore the steps to franchising on a limited budget.
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Management and Support Requirements for New Franchisors
12:30 PM - 1:30 PM
Room: 305
Presented by: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and Mark Siebert, CEO, iFranchise Group

Once you have decided to franchise your business, do you have the infrastructure in place to carry this out? How do you manage the franchise strategy? How fast will you grow? What does it take to support the system? This and a lot of other questions will be answered during this lively session.
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10 Commandments of Franchise Sales
1:00 PM - 2:30 PM
Room: 313
Presented by: Danell Caron, Principal, Gray Plant Mooty and Elizabeth Dillon, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
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What's Your Story? Putting your best face, facts and figures in front of the media
1:00 PM - 2:00 PM
Room: 312
Presented by: Lane Fisher, Esquire, Fisher Zucker LLC ; Mary Jo Larson, Executive Editor, Franchise Times; and Ed Yancy, Vice President of Franchise Development, Southeast U.S., Jersey Mike's; Greg Tanner, National Director - Franchising, Aaron's Sales & Leasing

Every franchise has a story. But how can you tell yours to the media – which in turn attracts customers, prospects and the right kind of attention – so you can become a best seller? Find out how to use your FDD and engage your existing franchisees so you can put your best face forward. Also discover how to relaunch your franchise sales process by accentuating what's novel about your concept and packaging all your strengths via numbers, facts and the brand's personality.
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Manage Performance and Growth for Your Franchises in the Cloud
2:00 PM - 3:00 PM
Room: 311
Presented by: Rocky Davidson, Chief Executive Officer, Davidson Collins

Accounting systems that previously worked well with one or two franchises can fall down under their own weight. Learn how to make your accounting processes as turnkey as your franchise operations. Technology and new services have revolutionized accounting procedures. You can now have real time access to vital information and establish permissions to maintain checks and balances in your accounting system to protect against fraud. See what role-based dashboards, multi-entity consolidations, payables document imaging and more can do to help you grow your business.
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Avoiding Litigation for the Start-up Franchisor
2:00 PM - 3:00 PM
Room: 305
Presented by: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and David Hood, President, iFranchise Group

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
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Symposium 5: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
2:00 PM - 4:30 PM
Room: 306
Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by         Accredited


Financing Options for Franchising: Your Best Alternatives Today
2:00 PM - 3:00 PM
Room: 304
Presented by: Dallas Kerley, Chief Development Officer, Benetrends, Inc.

What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use different types of financing as a tool to help you achieve your goals through business ownership. We will explore financing options available to you through SBA programs, making 401k/IRA funds available, as well as other potential options.
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Using Creativity and Insight to Qualify and Award More Franchises
2:30 PM - 4:00 PM
Room: 312
Presented by: Shery Christopher, Managing Director, Shery Christopher Consulting

Recruiting franchisees in today’s economy is much harder and more costly than ever before. What worked a few years ago has stopped working or has become cost prohibitive. Are there better ways to attract qualified candidates? Does your sales process need a tune-up or maybe more? It could be a combination of both. This seminar will provide you with the tools to determine the sources for the right types of candidates and more important how to close those candidates effectively and consistently.
Sponsored by   


How To Enhance Your Success in Launching or Expanding Internationally
3:00 PM - 4:30 PM
Room: 313
Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Whether you are considering international expansion for the first time or have an established international presence, this session will focus on five best practices to adopt and five common mistakes to avoid. We will address the business and legal issues attendant to these best practices and common mistakes with a "how-to" approach that will result in a strong likelihood that execution on all ten will make a difference in your international franchise program.
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The Basics of Developing a Franchise System
3:30 PM - 5:00 PM
Room: 305
Presented by: Michael Seid, Managing Director, MSA Worldwide and Theresa Huszka, Senior Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by  


Maintaining Brand Standards
3:30 PM - 4:30 PM
Room: 311
Presented by: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and Mark Siebert, CEO, iFranchise Group

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
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How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment
3:30 PM - 4:30 PM
Room: 304
Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment.
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