2015 Free Seminars

2015 Free Seminars

These FREE educational seminars will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific category. The legend below will help you understand the meaning of the symbols listed with each seminar description.
Buying a Franchise Currently Franchising Franchising Your Business
Small Business Growth and Development

Thursday, February 5

Symposium 4: 5 Habits of the Highly Successful Franchisor (separate fee required)
9:30 AM - 12:30 PM
Room: 312
Presented by: Brian Schnell, Partner, Faegre Baker Daniels and Kevin Hein, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by         Accredited


State Franchise Regulator's Perspective: Look Before You Leap
10:30 AM - 12:00 PM
Room: 304
Presented by: Shery Christopher, Managing Director, Shery Christopher Consulting and Shelly Harris-Horn, Retired, Illinois Lead Franchise Regulator; Trainer of FTC Franchise Rule, Illinois Franchise Act and NASAA Franchise Guidelines

With over 60 years combined experience in the Franchise Industry we will discuss the most important considerations that prospective franchisees should consider before buying a franchise. Among the topics to be discussed: What due diligence should I do before I invest? What is the Franchise Disclosure Document (FDD)? What issues should I be concerned about? How can I investigate whether a franchise is a good idea for me? What franchise laws do–and don’t do–to protect me?
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Franchising vs. Alternative Growth Strategies
10:30 AM - 12:00 PM
Room: 310
Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
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Getting Ready to Franchise Your Business
10:30 AM - 12:00 PM
Room: 306
Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
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Structuring and Creating an Item 19 Financial Performance Representations
11:00 AM - 12:00 PM
Room: 313
Presented by: Adam Siegelheim, Attorney, Stark & Stark

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
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How To Sell Your First Franchise – The first step to growing your brand
12:30 PM - 1:30 PM
Room: 306
Presented by: Christopher James Conner, President, Franchise Marketing Systems and Tom DuFore, Chief Operating Officer, Franchise Marketing Systems

In this session you will discover the reality of becoming a franchise company and making the first franchise sale. Topics discussed include: ensuring your business is ready for franchising, marketing your franchise, franchise lead generation, sales strategies, the franchise sales process, and setting appropriate expectations. An attendee should expect to walk out of this session with a firm understanding of what franchising their business means and the ways in which to effectively and efficiently get prepared for the first franchise sale.
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Avoiding Litigation for the Start-up Franchisor
12:30 PM - 1:30 PM
Room: 310
Presented by: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and David Hood, President, iFranchise Group

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by              


What Do I Need to Know Before Buying a Franchise
12:30 PM - 1:30 PM
Room: 304
Presented by: Jason Power, Esq., CFE, Partner, Shelton & Power, LLC

Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
Sponsored by


How Much Am I Going to Earn?: How Franchisors May (and May Not) Answer This Question
12:30 PM - 1:30 PM
Room: 305
Presented by: Michael Seid, Managing Director, MSA Worldwide

Of all of the business and legal issues surrounding the sale of a franchise - - activity which is heavily regulated by federal and state law and the business elements of which are mission critical - - the one which prompts the most legal and business concern to franchisors is: what can they say when prospective franchisees ask them, “How much can I earn from my franchise?” In this program, the presenters will shed light on this topic, provide precise and practical “do’s” and “don’ts”, give you extensive “take home” materials and answer important questions, such as: How can financial performance information be conveyed in a franchisor’s Franchise Disclosure Document (“FDD”)?; What is the first thing a franchisor is legally required to do before it can say anything about the gross revenues or net profits of its units?; and How can a franchisor convey financial performance variations due to seasonality, geography or other factors?
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10 Commandments of Franchise Sales
1:00 PM - 2:30 PM
Room: 312
Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Max Schott, II, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
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Specialty Seminar: Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace
2:00 PM - 3:00 PM
Room: 305
Moderated by: Melanie Bergeron, Chair, Two Men and a Truck
Panelists: Eileen Huntington, Co-Founder and CEO, Huntington Learning Centers; Martha O'Gorman, CFE, Chief Marketing Officer, Liberty Tax Service; April Valusek, Franchisee, Wayback Burgers in Port Hueneme Naval Base and Ventura

Franchising is not a business opportunity for men alone. More and more franchise owners are women – women who are extremely successful and making a difference. Learn from some of the savviest female franchise leaders, representing a wide variety of backgrounds, who chose franchising for their career path. Why did they look to franchising? What have been their biggest challenges and how did they overcome them? What are the rewards? What would they do over again? Hear real stories, personal experiences, best practices and lessons learned from an elite group of female franchise founders/CEOs and franchisees. By attending this session, you will walk away with the following: insights about franchising and determining whether it is the right fit for you; who can help you learn more about franchising and the steps necessary to become a successful franchise owner; tips for overcoming obstacles in launching a successful franchise business.
Sponsored by


Maintaining Brand Standards
2:00 PM - 3:00 PM
Room: 310
Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kenstenbaum, PC

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by      


How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment
2:00 PM - 3:00 PM
Room: 304
Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment.
Sponsored by  


Symposium 5: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
2:00 PM - 4:30 PM
Room: 306
Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by         Accredited


How To Enhance Your Success in Launching or Expanding Internationally
3:00 PM - 4:30 PM
Room: 312
Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Whether you are considering international expansion for the first time or have an established international presence, this session will focus on five best practices to adopt and five common mistakes to avoid. We will address the business and legal issues attendant to these best practices and common mistakes with a "how-to" approach that will result in a strong likelihood that execution on all ten will make a difference in your international franchise program.
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The Basics of Developing a Franchise System
3:30 PM - 5:00 PM
Room: 310
Presented by: Michael Seid, Managing Director, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by  


Innovations in Direct Mail: The Postal Service Can Help You Grow Your Business
3:30 PM - 4:30 PM
Room: 305
Presented by: Connie Jacoby, Direct Marketing Specialist, United States Postal Service

Direct Mail is one key tool that allows small businesses to hyper-target their desired consumer base. With QR codes and augmented reality, direct mail can deliver a digital message and even one click purchases -- which is very valuable in this mobile centric age we live in. Learn about the enhancements in direct mail through emerging technologies and how businesses can leverage direct mail to drive consumer traffic and sales though integrated marketing plans.
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Financing Options for Franchising: Your Best Alternatives Today
3:30 PM - 4:30 PM
Room: 304
Presented by: Dallas Kerley, Chief Development Officer, Benetrends, Inc.

What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use different types of financing as a tool to help you achieve your goals through business ownership. We will explore financing options available to you through SBA programs, making 401k/IRA funds available, as well as other potential options.
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