2017 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the Franchise Expo South with a wealth of knowledge that will help you in the success of your business decisions in the future.

The Franchise Expo South is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops are between 2 ½ and 4 ½ hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.

Meet our FES Faculty Members here or by clicking on their names within the session descriptions.


The Franchise Expo South is pleased to announce that Workshops 2, 3, 4, and 5 have been approved for CFE accreditation. To learn more about CFE credits, click here

Workshop 1: The A to Z's of Buying a Franchise

Saturday, January 14, 9:00 AM - 12:30 PM

Room: 131

Presented by: Stan Friedman, President, FRM Solutions and Rebecca Monet, President & Chief Scientist, Zoracle Profiles

If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: How to Franchise Your Business

Friday, January 13, 12:30 PM - 5:00 PM

Room: 136

Presented by: Mark Siebert, CEO, iFranchise Group; Dave Hood, President, iFranchise Group; Robert Stidham, President & Chief Development Officer, Franchise Dynamics; Matthew Jonas, President, TopFire Media

This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Click here for more details.
Sponsored by            Accredited

Workshop 3: Web 2.0: Social Networking + Data in Franchising

Friday, January 13, 9:00 AM - 12:30 PM

Room: 134

Presented by: Lee Plave, Partner, Plave Koch PLC; Paul Segreto, CEO, Franchise Foundry; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by            Accredited

Workshop 4: 5 Habits of the Highly Successful Franchise System

Thursday, January 12, 9:30 AM - 12:30 PM

Room: 134

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by            Accredited

Workshop 5: Operations Manuals: The Foundation to Consistent Execution

Thursday, January 12, 2:00 PM - 4:30 PM

Room: 136

Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by            Accredited

REGISTER NOW TO ATTEND Conference Overview

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Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development











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