This seminar is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising, and will provide a framework for analysis that will allow business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.
All course materials are in English only. All Workshop attendees receive free admission to the exhibits on all three days.
Friday, January 13, 2017
12:30 PM - 5:00 PM
Advance: $260 includes exhibit hall admission and seminars
On-Site: $310 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending How to Franchising Your Business. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- firstname.lastname@example.org) or visit www.franchise.org/certification.aspx.
This seminar is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. Those who will benefit are CEOs, COOs, and CFOs of companies seeking alternative methods of distribution, reorganization strategies, and additional pull through strategies, as well as business consultants whose clients require them to have a working knowledge of franchise development and management.
Presented by: Mark Siebert, CEO, iFranchise Group; Dave Hood, President, iFranchise Group; Robert Stidham, President & Chief Development Officer, Franchise Dynamics; Matthew Jonas, President, TopFire Media
Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. A franchise consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs. The strategic planning recommendations developed by Mr. Siebert have been instrumental in the growth and success of numerous national franchisors.
During his career, Mr. Siebert has personally assisted over 30 Fortune 1000 companies and over 200 start-up franchisors. He travels extensively to meet with companies considering franchising, and regularly conducts workshops and seminars on franchising in cities around the world. For more than two decades, Mr. Siebert has been actively involved in assisting U.S. franchisors in expanding abroad. His efforts have been responsible for the sale of numerous international licenses. He has also personally supervised the establishment of international consulting practices in Argentina, Chile, Japan, Mexico, Spain, Uruguay, Peru, and the Philippines.
Mr. Siebert is widely acknowledged as a leading authority on franchise expansion and finance, having in 1989 led a joint venture for the purpose of obtaining funding for franchisors. In 2001, he co-founded Franchise Investors, Inc., an investment firm specializing in franchise companies.
Mr. Siebert is frequently called upon as an expert witness in franchise-related cases. He was on the Board of Directors of the American Association of Franchisees and Dealers, on the Board of Advisors to Connections for Community Ownership, was named to the Franchise Times list of "20 To Watch" in franchising in 2002, and in 2001 was named the AAFD's Supporting Member of the Year.
Franchise Expo South. Produced and Managed by MFV Expositions 210 Rt. 4 East, Suite 204, Paramus, NJ 07652. Tel: (201) 226-1130