CFE accreditation available for Symposia 2, 3, 4 and 5
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 Symposium 1: WHO ELSE WANTS TO BE A SUCCESSFUL FRANCHISEE? |
"If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise."
Click here for more details.
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Symposium 2: HOW TO FRANCHISE YOUR BUSINESS |
This Symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand whether they have a business that is franchisable and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Click here for more details.
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Symposium 3: THE USE OF TECHNOLOGY IN FRANCHISING |
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.
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Symposium 4: 5 HABITS OF THE HIGHLY SUCCESSFUL FRANCHISOR |
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
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Symposium 5: INTERNATIONAL DEVELOPMENT STRATEGIES IN UNCERTAIN TIMES: WHERE DOES IT FIT IN YOUR STRATEGIC PLAN? |
While current economic woes in the U.S. present many challenges for franchisors and their franchisees, robust markets in countries such as China, India, Brazil, and the Middle East present enticing opportunities for growth. Should franchisors reprioritize their strategic goals to pursue or expand international development? How do you assess the opportunities to expand your system internationally? Is now the appropriate time to launch an international program? What challenges do you face in assessing the risk and reward of international expansion? Our panel will provide insight on these related questions in helping you assess whether your strategic plan should include international development. We will examine a five-step plan to prepare you for international expansion and highlight challenges in today’s changing world environment to maximize your opportunities while minimizing risks in developing or expanding an international program. Click here for more details.
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