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Symposium 4: 5 Habits of the Highly Successful Franchisor (separate fee required)
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10:30 AM - 1:30 PM
Room C223 |
Presented by: Kevin Hein, Partner, Faegre Baker Daniels ; Jeffrey A. Brimer, Special Counsel, Faegre Baker Daniels; Danell Olson Caron, Associate, Faegre Baker Daniels
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by   Accredited
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Is Your Business Franchisable
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11:00 AM - 12:00 PM
Room C221 |
Presented by: Mark Siebert, CEO, iFranchise Group, Inc.
You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by
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Maintaining Brand Standards
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12:00 PM - 1:00 PM
Room C220 |
Presented by: Harold Kestenbaum, Counsel, Gordon & Rees LLP and Mark Siebert, CEO, iFranchise Group
Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by 
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Beyond Single Unit Franchising: Expanding Franchise Systems Through Multiple Unit And Third Party Arrangements
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12:00 PM - 1:00 PM
Room C222 |
Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Gaylen Knack, Principal, Gray Plant Mooty
Many franchisors chose to expand their franchise systems through direct, single unit franchise agreements. Although common, this approach may not be best suited for franchisors desiring rapid growth or international development. Besides accelerating growth, multi-unit franchising can reduce a franchisor's cost of selling and servicing franchisees. This seminar focuses on some of the most popular multi-unit expansion models, including multiple unit development arrangements, area developer arrangements and master franchising (also called sub-franchising). We will discuss the basic components of each model, as well as their respective advantages and challenges, and how these may vary depending upon whether an arrangement is for a territory in the United States or abroad. We will also describe best practices for getting the most out of each of the different expansion models.
Sponsored by
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Franchise Opportunities for Hispanics and Latinos
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12:30 PM - 1:00 PM
Booth 750 |
Presented by: Jose Torres, Partner, BuscaTuFranquicia.com
Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria make them the right fit for Hispanics? What are the hottest categories for aspiring and existing Hispanic entrepreneurs?
Sponsored by 
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The Profitability of Franchising
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12:30 PM - 2:00 PM
Room C221 |
Presented by: Lynne D. Shelton, Partner, Shelton & Power, LLC
Prospective Franchisors will learn the economics of franchising their business. Attendees will evaluate the potential profit realized from creating a steady growth franchise model. Prospective Franchisors will participate in a ten year case study analyzing potential profit and expenditures for a franchise system.
Sponsored by 
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The Basics of Buying a Franchise from a Legal Perspective
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1:00 PM - 2:00 PM
Room C224 |
Presented by: Julian Montero, Partner, Montero Wolkov LLP
Buying a franchise first requires a solid understanding of the legal documents that a Franchisor will present to you. During this program we will review the “Franchise Disclosure Document” (the “FDD”) and the “Franchise Agreement.” The goal of the program is to help you understand the key elements of these documents so you can properly understand and negotiate your rights and obligations.
Sponsored by 
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New Year Resolution: Reenergize, Relaunch, Reinvest in Your Franchise Sales Process
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1:00 PM - 2:00 PM
Room C219 |
Presented by: Lane Fisher, Esquire, Fisher Zucker LLC and Nancy Weingartner, Executive Editor, Franchise Times
Has your franchise sales gone stagnant? Are candidates not engaging in your sales process? Are you using your FDD to portray your business in the best light for prospects, lenders and regulators? Learn how to “button up” your processes, FDD and promotional material to convey a dynamic story about your system.
Sponsored by 
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Best Practices for Start Up & Early Stage Franchisors
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1:30 PM - 3:00 PM
Room C222 |
Presented by: Dave Hood, President, iFranchise Group, Inc. and Robert Stidham, President, Franchise Dynamics
New franchisors quickly realize that franchising is an entirely new business – with its own set of best practices. Some of the best practices discussed in this presentation include establishing compliance systems, developing effective communications systems, hiring and retaining the best employees, and developing a systematic plan for the growth of your franchise system and your franchise organization.
Sponsored by
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Exporting a Franchise to the United States--How to Deal with the Legal and Business Issues and Establish a Successful Franchise Program
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1:30 PM - 3:00 PM
Room C222 |
Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Gaylen Knack, Principal, Gray Plant Mooty
Find all the information you need to bring your concept to the United States in this lively discussion. Learn how franchise laws regulate franchise sales, how to select the right format for your US franchisee, how to establish franchise territories and how franchise fee income will be taxed.
Sponsored by
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Oportunidades en Franquicias para Hispanos y Latinos
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1:30 PM - 2:00 PM
Booth 750 |
Presented by: Jose Torres, Partner, BuscaTuFranquicia.com
Conozca cuales son las mejores franquicias y oportunidades de negocios para Hispanos y Latinos en estos momentos y qué criterios hacen que sean adecuadas para hispanos. Descubra cuales son las categorías con mayor atractivo para actuales y futuros emprendedores Hispanos.
Patrocinado por
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EXHIBITOR PRESENTATION
What OneClick Cleaners™ 'the most convenient dry cleaners' Can Do For You!
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2:00 PM - 3:00 PM
Room C226 |
Presented by: Albert Cohen, Vice President & Franchise Director, OneClick Cleaners™
Come learn how through technology and marketing OneClick Cleaners™ has revolutionized the Dry Cleaning industry and how we can help you quickly and easily build a successful business. OneClick Cleaners™ is a cutting edge online dry cleaning pickup and delivery franchise. Our fully functional, full service website www.oneclickcleaners.com delivers customers 24 hours a day, 365 days a year without the overhead and expense of a store or machinery. Local established plants handle all the actual cleaning allowing you time to build your customer base & increasing your business. OneClick Cleaners™ has introduced several important and convenience related features within its operating system and web site that attract new customers and enhance the overall customer experience. This seminar will discuss the industry today, market competition & challenges, and how a OneClick Cleaners™ franchise can help you whether you are a newcomer interested in entering into the industry or an existing dry cleaner or laundry center looking to maximize and grow your customer base.
Sponsored by 
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Symposium 3: Web 2.0: Social Networking + Data in Franchising (separate fee required)
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2:00 PM - 5:00 PM
Room C223 |
Presented by: Lee Plave, Partner, Plave Koch PLC ; Theresa Huszka, CFE, Managing Member, Christopher Huszka Consulting and Paul Segreto, President and CEO, franchisEssentials
Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by  Accredited
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Navigating the Buying Process: What to ask before you invest
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2:30 PM - 3:30 PM
Room C224 |
Presented by: Jason W. Power, Principal, Shelton & Power, LLC
Prospective Franchisees will learn how to reduce the failure rates of startup businesses, and learn the standardized best practices available to them. Attendees will also learn how to get the most out of their business relationships, and how to be a more successful business owner through leveraging the brand.
Sponsored by
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Symposium 5: Operations Manuals -- The Foundation to Consistent Execution (separate fee required)
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2:30 PM - 5:00 PM
Room C221 |
Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by  Accredited
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Cómo Adquirir y Estructurar su Franquicia
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2:30 PM - 3:00 PM
Booth 750 |
Presented by: Fernando M. Socol, Esq., Law Office of Fernando M. Socol, P.A.
Durante esta conferencia, el Dr. Socol, le explicará detalladamente las distintas formas legales y operacionales a utilizar, una vez que Ud. haya elegido una franquisia. Le ayudará a decidir qué tipo de entidad legal es la más apropiada para operar su franquisia. Explicará las diferencias entre las Corporaciones tipo “C” y Corporaciones tipo “S” y la Sociedad de Responsabilidad Limitada , tipo LLC. Discutiremos los diferentes conceptos legales de cómo proteger su negocio, también cómo establecer acuerdos entre socios para proteger la entidad legal de su negocio, así como los diferentes tipos de acuerdos operacionales para establecer la funcionabilidad de su empresa. También se discutirán los componentes más importantes del Documento de Ofrecimiento de Operación de una Franquisia.
Patrocinado por  
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Conceptos Basicos para Establecer y Operar un Negocios en los Estados Unidos
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3:00 PM - 3:30 PM
Booth 750 |
Presented by: Roberto Macho, Managing Partner, UHY Macho y Asociados
Roberto Macho explicara los conceptos mas importantes desde el punto de vista fiscal y contable para que usted pueda establecer su negocio y franquicia en los estados unidos. Durante la su conferencia Roberto Macho les indicara los impuestos que debe tomar en cuenta para establecer su franquicia.
Sponsored by
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Leyes de Inmigración y de Inversión desde el punto de vista migratorio en los Estados Unidos de America
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3:30 PM - 4:00 PM
Booth 750 |
Presented by: Fernando M. Socol, Esq., Law Office of Fernando M. Socol, P.A.
Durante esta conferencia, el Dr. Socol, abogado experto en inmigración explicará las leyes de inmigración y las distintas estrategias de inversión en una franquicia desde el punto de vista migratorio en los Estados Unidos. Se discutirán las distintas opciones para personas de negocios con deseos de establecerse en los Estados Unidos y las visas más apropiadas, tales como L-1, visa E-2 y las visas basadas en trabajo, visa H-1B, tanto como el permiso inmigratorio basado en parentesco familiar.
Patrocinado por
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How To Enhance Your Success in Launching or Expanding Internationally
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3:30 PM - 5:00 PM
Room C219 |
Presented by: Jeffrey Brimer, Special Counsel, Faegre Baker Daniels
Whether you are considering international expansion for the first time or have an established international presence, this session will focus on five best practices to adopt and five common mistakes to avoid. We will address the business and legal issues attendant to these best practices and common mistakes with a "how-to" approach that will result in a strong likelihood that execution on all ten will make a difference in your international franchise program.
Sponsored by
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Franchising vs. Alternative Growth Strategies
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3:30 PM - 5:00 PM
Room C222 |
Presented by: Mark Siebert, CEO, iFranchise Group, Inc.
Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
Sponsored by
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Cutting Edge Mobile Marketing for Franchises
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4:00 PM - 5:00 PM
Room C224 |
Presented by: Dan Giacopelli, Founder and CEO, Skoop! Inc.
Mobile Marketing - the practice of interacting with your customers via the mobile phone channel - is increasingly being used by franchise business of all shapes and sizes to capture new customers and drive recurring revenue from existing ones. A Mobile Marketing program provides your on-the-go customers an "anytime, anywhere" touch point to your brand, using the device that over 90% of US consumers have with them 24/7. This seminar will explore the basic methods and techniques of mobile marketing - text messaging, mobile websites, mobile applications, and mobile banner advertising - as well as how mobile works collaboratively with and enhances your traditional, digital, and social media marketing programs. Learn how Mobile Marketing can provide substantial benefits to all members of your business ecosystem: you, your franchisees, and your consumers.
Sponsored by 
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Cómo tener éxito al establecer su Negocio en el Mercado Norteamericano
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4:00 PM - 4:30 PM
Booth 750 |
Presented by: Jesus Antonio Aveledo, Principal Partner, Negocios en USA, LLC. and Author, Doing Business with USA
and Your Passport to United States
El Dr. Aveledo explicará detalladamente cuáles han sido los errores más comunes cometidos por empresas y empresarios Latinoamericanos en el mercado estadounidense y le enseñará cómo evitarlos al momento de establecer su propio negocio.
Patrocinado por
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Buying a Franchise
Currently Franchising
Franchising Your Business
Three Party Franchising
Franquiciando para el Inversionista Hispanoamericano (Franchising for the Hispanic Investor)